↗Performance ads
Use ROAS, CPA, bidding and creative fatigue to see what paid media returns. — 20 entries
Return on ad spend (ROAS)광고 수익률 (ROAS)
Measure revenue generated per unit of advertising spend.
Cost per click (CPC)클릭당비용 (CPC)
Average ad spend required to earn one click.
Cost per mille (CPM)1천 회 노출당비용 (CPM)
Average cost of one thousand ad impressions.
Cost per acquisition (CPA)획득당비용 (CPA)
Ad spend required for one customer or defined action.
Click-through rate (CTR)클릭률 (CTR)
The share of impressions that resulted in a click.
Ad auction광고 경매
Ranks eligible ads for each impression opportunity.
Ad quality score광고 품질점수
A diagnostic signal for query, ad, and landing-page relevance.
Keyword match types키워드 검색유형
Controls how broadly a keyword can connect to searches.
Negative keywords제외 키워드
Blocks unwanted searches from entering ad eligibility.
Audience retargeting잠재고객 재타기팅
Reaches people again after an earlier expression of interest.
Ad frequency capping광고 빈도 제한
Limits how often one person is served an ad.
Creative fatigue광고 소재 피로
Audience response can weaken after repeated exposure to the same creative.
Campaign budget allocation캠페인 예산 배분
Distributes limited spend across campaigns by expected returns.
AI Max for SearchAI 맥스 검색광고
Uses keywords, assets, and URLs to reach additional search intent.
AI Max for ShoppingAI 맥스 쇼핑광고
Connects feed attributes to conversational shopping intent and ad formats.
AI ad briefAI 광고 브리프
Steers automated ads with natural-language guidance and previews.
AI creative studioAI 광고 소재 스튜디오
Turns one brief into multiple ad formats and tests the variants.
Creator partnerships boost크리에이터 콘텐츠 광고 증폭
Extends creator-made content into paid campaign placements.
Ads in AI ModeAI 모드 검색광고
Tests ad formats matched to product questions in conversational search.
Incremental attribution for ads광고 증분 기여 측정
Separates conversions likely to happen anyway from added ad outcomes.