Ads in AI Mode

AI 모드 검색광고

Tests ad formats matched to product questions in conversational search.

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html
<div class="answer"><div class="question">Q <b id="question">What lamp suits a small desk?</b></div><div class="response"><span>GUIDANCE</span><div class="lines"><i></i><i></i></div></div><div class="sponsored"><span>SPONSORED</span><strong id="ad">Compact task light</strong><small id="reason">Fits a small workspace</small></div></div>
css
.answer{width:min(86%,470px);font:800 clamp(10px,max(2vmin,1vw),16px)/1.2 sans-serif}.question{background:var(--fg);color:var(--bg);padding:clamp(8px,2vmin,16px);display:flex;gap:8px}.question b{font-size:clamp(12px,2.4vmin,20px)}.response{border:1px solid var(--line);border-top:0;background:var(--surface);padding:clamp(7px,1.5vmin,12px);color:var(--muted);font-size:max(10px,1vw,.7em)}.lines{display:grid;gap:4px;margin-top:5px}.lines i{display:block;height:5px;background:var(--line);width:90%}.lines i:last-child{width:58%}.sponsored{margin-top:clamp(8px,2vmin,17px);border:2px solid var(--accent);padding:clamp(8px,2vmin,15px);box-shadow:4px 4px 0 var(--accent-3);display:grid;gap:3px;transition:.35s}.sponsored span{color:var(--accent);font-size:max(10px,1vw,.68em);letter-spacing:.12em}.sponsored strong{font-size:clamp(15px,3.5vmin,28px)}.sponsored small{color:var(--muted)}small{font-size:max(.833em,10px,1vw)}
js
const states=[['What lamp suits a small desk?','Compact task light','Fits a small workspace'],['How can I avoid glare?','Low-glare desk light','Diffused light for reading'],['Need a lamp for travel?','Portable reading light','Folds into a bag']];let step=0;function draw(){const [q,ad,reason]=states[step++%3];document.querySelector('#question').textContent=q;document.querySelector('#ad').textContent=ad;document.querySelector('#reason').textContent=reason}draw();setInterval(draw,1400);

Google announced tests of AI Mode ad formats that pair advertiser creative with question-specific product explanation. The ad formats retain a Sponsored label and can include an AI explainer.

The demo changes a separate ad card as the shopping question changes below a generic answer. It does not reproduce the search product's interface.

These formats were described as tests at announcement. Do not assume broad availability; keep the boundary and label between answer and ad clear.

When to use

Use it to evaluate conversational-search ad opportunities, checking pilot scope and Sponsored labeling.

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