↻CRM & retention
Manage the relationship after first purchase with cohorts, lifetime value, churn and segments. — 20 entries
Cohort retention코호트 리텐션
See how many customers acquired together remain active over time.
Customer lifecycle고객 생애주기
Map customers through new, active, dormant, and returning states.
Lifecycle messaging생애주기 메시징
Match messages to moments such as signup, first purchase, and repeat purchase.
Customer segmentation고객 세분화
Group customers with similar behavior or traits for distinct offers.
RFM segmentationRFM 세분화
Prioritize customers by recency, frequency, and monetary value.
Churn rate고객 이탈률
Measure the share of starting customers who leave during a period.
Win-back campaign재활성화 캠페인
Give dormant customers a relevant reason and moment to return.
Onboarding journey온보딩 여정
Guide a new customer from signup to their first moment of value.
Loyalty program로열티 프로그램
Connect repeat purchases and participation to meaningful rewards.
Customer lifetime value고객생애가치
Estimate the value of a customer relationship over its lifetime.
Unified customer profile통합 고객 프로필
Connect web, app, and store behavior into one customer context.
Real-time journey orchestration실시간 여정 오케스트레이션
Use a fresh action to choose the next message and channel.
Cross-channel personalization교차 채널 개인화
Reflect one preference change across email, push, and in-app touchpoints.
Predictive churn예측 이탈
Estimate churn risk before a customer actually leaves.
AI decisioningAI 의사결정
Select a message, channel, and moment from live customer context.
Next best action다음 최적 행동
Choose whether to help, offer, or say nothing at this moment.
Agentic CRM에이전트형 CRM
An agent reads customer signals, drafts a campaign, and sends it for review.
Headless CRM헤드리스 CRM
Let external tools and agents call approved CRM data and actions.
CRM trust gapCRM 신뢰 격차
Brands and customers may perceive personalization quality very differently.
Opt-in and preferences수신 동의와 선호
Use permitted channels and stated interests as message conditions.