Zero-party data is a preference, goal, or circumstance a customer intentionally provides through a survey or setting. Its source differs from an interest inferred from clicks.
In the demo, selecting an interest immediately changes the suggested content. In practice, keep when and in what context the answer was given before using it later.
Do not treat a stated preference as permanent. Customers need an easy way to change or delete it, and its use should match what they were told.
When to use
Use it when a stated interest can guide an experience more clearly than an inference.