Opt-in and preferences record which contact a customer has permitted and what they want to hear about. Email consent does not imply consent for every channel or topic.
Changing the email and push switches in the demo opens or closes delivery routes. Permission must be checked before campaign targeting.
If an old audience list remains after a preference change, unwanted messages can still be sent. Monitor updates and synchronization delay.
When to use
Use it to decide whether a targeted customer may actually be contacted.