◎Consumer psychology
Explore how social proof, loss aversion, framing and anchoring shape decisions. — 18 entries
Anchoring effect앵커링 효과
The first number people see becomes a reference point for the next price.
Loss aversion손실 회피
A possible loss can weigh more heavily than an equal gain.
Social proof사회적 증거
Real choices and reviews from similar people help resolve uncertainty.
Scarcity effect희소성 효과
A genuinely limited supply can shift when people decide.
Framing effect프레이밍 효과
The same number can feel different depending on its frame.
Default effect기본값 효과
A preselected option often persists because changing it takes action.
Endowment effect보유 효과
Owning something can change the price at which a person would give it up.
Mere-exposure effect단순 노출 효과
Repeated encounters can make an unfamiliar item feel more familiar.
Cognitive load in buying구매 결정의 인지 부하
Too many details and exceptions make relevant differences harder to compare.
Choice overload선택 과부하
Too many unclear options can make a decision harder to complete.
Peak-end rule in marketing절정·대미 법칙
The strongest moment and ending can shape how an experience is remembered.
Present bias현재 편향
An immediate smaller reward can outweigh a larger delayed one.
AI-content skepticismAI 생성 콘텐츠 회의감
As generated content grows, some shoppers scrutinize claims and sources more closely.
Authenticity cues진정성 단서
Inspectable quality, process, and context can carry more trust than vague promises.
Source trust concentration신뢰 출처 집중
Information overload can push shoppers toward a smaller set of trusted sources.
Value-mindset switching가치 기준 전환
The same shopper can trade up or down depending on category and occasion.
Marketing fatigue마케팅 피로
Repetition, poor timing, and irrelevant offers make messages easier to ignore.
AI delegation trust boundaryAI 위임의 신뢰 경계
Shoppers may use AI for research while hesitating to delegate a purchase.