Loss aversion describes how a possible loss can affect judgment differently from an equivalent gain. Saying that an existing benefit will expire may prompt a different response from saying that a new benefit is available.
The demo reframes the same ten credits as a gain or an expiring balance. Its bars illustrate attention, not measured conversion rates or a universal effect size.
Do not invent or inflate a loss. Verify actual expiration terms, and keep information and audience comparable when testing the two frames.
When to use
Compare frames for real expirations or returns. Avoid creating unsupported fear.