▥Analytics & attribution
Examine what drove outcomes with UTMs, attribution, incrementality and marketing mix models. — 21 entries
Marketing attribution마케팅 어트리뷰션
Choose how to assign credit across the touchpoints before a purchase.
Marketing event마케팅 이벤트
Record user actions as named events with useful properties.
Conversion event전환 이벤트
Mark a goal action as a conversion and measure its rate.
UTM parametersUTM 매개변수
Label a link with source, medium, and campaign to classify traffic.
Funnel exploration퍼널 탐색
Compare stage retention and drop-off to find bottlenecks.
Cohort analysis코호트 분석
Compare retention over time for groups acquired together.
Last-click attribution마지막 클릭 기여
Assign conversion credit to the last eligible click.
Data-driven attribution데이터 기반 기여 모델
Use observed paths to distribute conversion credit across touchpoints.
Customer acquisition cost (CAC)고객획득비용 (CAC)
Calculate the cost of acquiring one new customer.
Incremental lift증분 효과
Measure the extra outcome beyond what would happen without exposure.
Counterfactual baseline반사실 기준선
Estimate the no-campaign outcome and compare it with reality.
Geo lift experiment지역 증분 실험
Run media in one of two comparable regions and compare outcomes.
Marketing mix model (MMM)마케팅 믹스 모델 (MMM)
Estimate channel effects from aggregate spend and outcome patterns.
Experiment-calibrated MMM실험 보정 MMM
Use lift evidence to calibrate an MMM channel-effect estimate.
Source group normalization소스 그룹 정규화
Unify inconsistent source names into one reporting group.
Custom conversion lookback window맞춤 전환 기여 기간
Set how long a touchpoint remains eligible for conversion credit.
Measurement triangulation측정 삼각검증
Compare attribution, MMM, and lift evidence to investigate disagreement.
AI assistant traffic channelAI 어시스턴트 유입 채널
Separate visits arriving through links in AI assistant answers.
Hostname allowlist호스트명 허용 목록
Include only events from approved website hostnames.
Consent-aware measurement동의 반영 측정
Change tag behavior and data flow according to user consent.
Server-side tagging서버사이드 태깅
Process browser events in a server container before forwarding them.