Cross-channel budgeting uses channel spend and conversion data to monitor current pacing and plan future allocations. In 2026, GA4 began offering Projection and Scenario plans in beta for eligible properties.
The demo holds total spend constant while shifting the split between search and social, showing illustrative projected conversions. The numbers are an example of a planning comparison, not an account forecast.
These estimates do not change budgets in connected ad accounts. Missing channel costs or inconsistent conversion definitions can distort the comparison.
When to use
Use it to compare allocations at a fixed total spend and monitor in-flight targets.