▣Commerce & retail
Understand buying touchpoints through cart abandonment, product pages, retail media and live commerce. — 20 entries
Retail media리테일 미디어
Advertise in a retailer's search or shelf placement while people shop.
Sponsored products스폰서드 상품
Place paid product cards in shopping search while distinguishing them from organic results.
Product feed quality상품 피드 품질
Complete product titles, prices, stock, and attributes to support discovery and decisions.
Shoppable video쇼핑 가능 영상
Connect products shown in a video to an immediate browse or cart action.
Live shopping라이브 쇼핑
Pair live demonstrations and questions with purchasable product details.
Creator affiliate commerce크리에이터 제휴 커머스
Attribute purchases from a creator referral and assign the agreed commission.
Social commerce소셜 커머스
Move from feed discovery to product evaluation and purchase in one social journey.
Buy online, pick up in store온라인 주문 매장 픽업
Order online, check nearby stock, and collect the item at a store.
Product recommendations상품 추천
Suggest useful next items based on the current product and shopping context.
Basket affinity장바구니 연관성
Find product pairs that appear together in orders to inform placement and recommendations.
Commerce media incrementality커머스 미디어 증분 측정
Estimate extra purchases after subtracting sales that would have happened without ads.
Agentic commerce에이전틱 커머스
An AI agent turns shopping criteria into discovery, comparison, and an approval step.
Universal Commerce Protocol유니버설 커머스 프로토콜
An open protocol for agents and merchants to discover shared capabilities and transact.
Conversational product discovery대화형 상품 발견
Turn a natural-language shopping request into filters and a shorter product list.
Direct Offers for shopping구매 의도별 직접 혜택
A pilot ad format that presents relevant deals when a shopper is close to deciding.
Native AI checkoutAI 채널 내 결제
Open a supported merchant checkout within an AI shopping experience.
Agentic storefront에이전트용 상점
Connect a merchant catalog to multiple AI discovery surfaces.
Smart catalog ads스마트 카탈로그 광고
Combine catalog products and video creative for automated, response-aware ads.
GMV MaxGMV 맥스
Optimize shop-level sales using eligible video, affiliate, and paid creative together.
Retail media off-site expansion리테일 미디어 오프사이트 확장
Use retailer shopping signals to reach audiences on media beyond the retail site.