Retail first-party data comes from interactions a retailer observes directly, such as searches, carts, and purchases. Its use for ad targeting or measurement depends on consent and permitted data terms.
The demo aggregates three fictional behavior signals into a segment rule rather than exposing an individual's raw history. Identity coverage can vary across touchpoints, so records cannot always be joined.
When to use
Use it when defining which retailer signals may support an audience or measurement workflow.