Commerce media measurement standards

커머스 미디어 측정 표준

Align metric definitions and observation windows across commerce media networks.

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<div class="cm"><div class="cm-head"><span>NETWORK A</span><span>NETWORK B</span></div><div class="cm-source"><div><b>SALE</b><small>7 DAY · ONLINE</small></div><div><b>ORDER</b><small>14 DAY · ALL STORES</small></div></div><div class="cm-arrow">↓ COMMON RULE ↓</div><div class="cm-standard"><strong>ATTRIBUTED ORDER</strong><span id="cm-window">7 DAY · ONLINE ONLY</span></div><button type="button">SHOW COVERAGE</button><div id="cm-note">TWO REPORTS · ONE DEFINITION</div></div>
css
.cm{width:min(91%,510px);font:700 clamp(10px,1vw,14px)/1.2 sans-serif;text-align:center}.cm-head,.cm-source{display:flex;gap:5px}.cm-head span,.cm-source div{width:50%;padding:clamp(5px,1.2vmin,10px);border:1px solid var(--line)}.cm-head span{background:var(--fg);color:var(--bg)}.cm-source div{background:var(--surface);display:grid;gap:4px}.cm-source small{font-size:inherit;color:var(--muted)}.cm-arrow{color:var(--accent);padding:clamp(7px,2vmin,15px)}.cm-standard{border:2px solid var(--accent);padding:clamp(6px,1.5vmin,12px);display:grid;gap:3px;background:var(--surface)}.cm-standard span{color:var(--muted)}.cm button{border:0;background:var(--fg);color:var(--bg);padding:6px;margin-top:5px;font:inherit;cursor:pointer}.cm #cm-note{color:var(--muted);padding-top:5px}.cm.coverage .cm-standard{border-color:var(--accent-3)}.cm.coverage #cm-note{color:var(--accent)}
js
const root=document.querySelector('.cm'),button=root.querySelector('button'),windowLabel=document.querySelector('#cm-window'),note=document.querySelector('#cm-note');function toggle(){const coverage=root.classList.toggle('coverage');windowLabel.textContent=coverage?'NETWORK B IN-STORE EXCLUDED':'7 DAY · ONLINE ONLY';note.textContent=coverage?'COMPARE ONLY SHARED COVERAGE':'TWO REPORTS · ONE DEFINITION';button.textContent=coverage?'SHOW COMMON RULE':'SHOW COVERAGE'}button.addEventListener('click',toggle);setTimeout(toggle,900);setInterval(toggle,4100);

Commerce media measurement standards align definitions such as impressions, sales, attribution windows, and in-store transactions across networks. IAB's 2026 guidance emphasizes consistent definitions and connections between media and commerce outcomes.

The demo maps two fictional networks' sale reports into a common definition and window. Equal labels do not erase differences in data coverage.

When to use

Use it before comparing performance from more than one retail ad network.

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