Conversational product attributes add answers to common questions, compatible accessories, and substitutes beyond a basic title and price. Google announced a 2026 Merchant Center rollout beginning with a small retailer group.
In the demo, an unanswered question connects to a product after richer attributes are added. Availability varies by channel, and inaccurate detail can make recommendations worse.
When to use
Use it when preparing a catalog to answer specific questions in AI shopping.