₩Pricing & promotion
Compare price anchors, discounts, bundles and decoys to design a clear offer. — 18 entries
Bundle pricing번들 가격
Combine related products into a single offer with a different total value.
Value-based pricing가치 기반 가격
Set price around the outcome customers value, rather than cost alone.
Cost-plus pricing원가 가산 가격
Add a target markup to unit cost to calculate a selling price.
Price elasticity가격 탄력성
Measure how strongly demand responds when price changes.
Willingness to pay지불 의향
Explore the distribution of customers’ maximum acceptable prices.
Good–better–best pricing3단계 가격표
Package features into three tiers so customers can compare clear choices.
Price anchoring가격 앵커링
An initial reference price changes how the same offer is compared.
Freemium pricing프리미엄 무료 모델
Offer a useful free tier and convert some users to paid.
Promotional discount프로모션 할인
When a discount lifts volume, check the contribution that remains.
Promotion lift프로모션 증분 효과
Separate extra sales from those that would have happened anyway.
Price–pack architecture가격·용량 구성
Design pack size, price point and unit price together.
Right-sized packaging생활 규모 맞춤 용량
Match pack size to what a household can use, not unit price alone.
Selective trading up and down선택적 상향·하향 구매
The same shopper may pay more in one category and trade down in another.
SKU-level price optimizationSKU별 가격 최적화
Use each SKU response instead of applying one increase to every item.
Personalized pricing개인별 가격
When prices vary by customer signals, examine fairness and explanation.
Hybrid AI pricingAI 제품 혼합 과금
Combine a fixed subscription with a variable usage charge.
Outcome-based AI pricing성과 기반 AI 과금
Charge for resolved outcomes rather than every AI execution.
Capability-tier AI pricingAI 성능 단계별 가격
Offer different capability levels with distinct prices and delivery costs.