The Van Westendorp survey asks when a price feels too cheap to trust, inexpensive, expensive, and too expensive to buy. Intersections of cumulative response curves reveal a perceived acceptable range.
The demo reveals four illustrative curves and their overlap zone. It is a framework for reading survey responses, not a machine that yields one correct price.
Stated perceptions may differ from purchases. Control the sample and product description, then validate with actual transactions.
When to use
Use to explore an initial price range for a new offer, then test purchases.