Competitor-based pricing places an offer against prices customers see for substitutes. Compare like-for-like capacity and service before using an average as a reference.
Move a rival price in the demo to change the position of a fixed house price. This isolates how a market move alters relative perception.
Reacting to every rival promotion can erode margin. Check costs, quality differences and actual conversion before changing price.
When to use
Use when buyers can readily compare substitute offers.