⚙Marketing automation & AI
Connect customer data platforms, automation flows, AI agents and zero-party data. — 20 entries
Marketing automation마케팅 자동화
Use customer actions to trigger the right message and next step.
Trigger workflow트리거 워크플로
An event starts a timed, conditional sequence of follow-up actions.
Customer data platform (CDP)고객 데이터 플랫폼(CDP)
Unify customer data from many touchpoints and activate it across channels.
Identity resolution고객 식별 연결
Connect anonymous visits and signed-in activity to one person.
Event pipeline이벤트 파이프라인
Move customer events through collection, validation, storage, and activation.
Audience activation오디언스 활성화
Send a defined customer segment to the channels that can act on it.
Dynamic content동적 콘텐츠
Swap parts of one message template to fit customer context.
Reverse ETL리버스 ETL
Push modeled customer fields from the warehouse back to operational tools.
Composable CDP조합형 CDP
Assemble identity, segmentation, and activation around existing data.
Zero-copy activation무복제 데이터 활성화
Activate audiences through governed access without copying whole source tables.
AI marketing agentAI 마케팅 에이전트
Turn a goal and context into a planned set of campaign actions.
Prompt-to-campaign프롬프트에서 캠페인까지
Expand a short brief into a reviewable campaign draft.
Human-in-the-loop approval사람 검토 승인
Pause AI-generated actions at a gate until a person approves them.
Agentic governance에이전트 실행 거버넌스
Set brand, access, and privacy rules around agent actions.
Marketing AI readiness마케팅 AI 준비도
Check whether data, connections, rules, and measurement can support AI work.
AI content supply chainAI 콘텐츠 공급망
Connect planning, production, approval, delivery, and learning in one content flow.
Agentic ROI measurement에이전트 성과 측정
Measure agent outcomes beyond the number of things generated.
Context as a service맥락 서비스
Provide shared customer, product, and brand context to apps and agents.
Composable martech stack조합형 마테크 스택
Connect replaceable apps and agents around a shared data layer.
Cross-product marketing advisor제품 간 마케팅 어드바이저
Bring ad, analytics, and product signals into one advisory workflow.