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⚙ Marketing automation & AI

Composable martech stack

조합형 마테크 스택

Connect replaceable apps and agents around a shared data layer.

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html
<div class="stack"><div class="apps"><span>APP A</span><span id="swap">APP B</span><span>AGENT</span></div><div class="links">│　│　│</div><div class="data">UNIVERSAL DATA LAYER</div><div class="caption">SWAP A MODULE · KEEP THE CORE</div></div>
css
.stack{width:min(88%,540px);font:900 clamp(10px,max(3.7vmin,1vw),16px)/1 sans-serif;text-align:center}.apps{display:flex;gap:clamp(5px,1.2vmin,12px)}.apps span{flex:1;padding:clamp(10px,2.5vmin,20px) 2px;border:2px solid var(--fg);background:var(--surface)}.apps span:nth-child(2){border-color:var(--accent);color:var(--accent);animation:replace 3s infinite}.links{font-size:clamp(18px,4vmin,34px);color:var(--accent);white-space:pre}.data{padding:clamp(15px,3vmin,26px);background:var(--fg);color:var(--bg);border-bottom:clamp(4px,1vmin,9px) solid var(--accent)}.caption{margin-top:clamp(10px,2vmin,18px);color:var(--muted);font-size:max(10px,1vw,.75em);letter-spacing:.08em}@keyframes replace{0%,25%,100%{opacity:1;transform:scale(1)}40%{opacity:.1;transform:scale(.85)}60%,85%{opacity:1;transform:scale(1);box-shadow:4px 4px 0 var(--accent)}}
js
const swap=document.querySelector('#swap');let alt=false;setInterval(()=>{alt=!alt;swap.textContent=alt?'APP C':'APP B'},3000);
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Context as a service맥락 서비스

Provide shared customer, product, and brand context to apps and agents.

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Composable CDP조합형 CDP

Assemble identity, segmentation, and activation around existing data.

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Cross-product marketing advisor제품 간 마케팅 어드바이저

Bring ad, analytics, and product signals into one advisory workflow.

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Marketing automation마케팅 자동화

Use customer actions to trigger the right message and next step.

A composable martech stack connects apps and agents around common data and definitions rather than a fixed product bundle. Chiefmartec's 2026 analysis presents this as an emerging direction.

In the demo, one upper module changes while the shared data layer and other connections remain. Actual replaceability depends on interfaces and data movement.

More modules are not a goal by themselves. Compare integration cost, security, and failure ownership across the whole system.

When to use

Use it when extending or replacing a stack to examine coupling between data and apps.

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