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⚙ Marketing automation & AI

Context as a service

맥락 서비스

Provide shared customer, product, and brand context to apps and agents.

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<div class="context"><div class="facts"><span>CUSTOMER</span><span>PRODUCT</span><span>BRAND</span></div><div class="hub">SHARED CONTEXT</div><div class="flows">↙　　　　　↘</div><div class="agents"><b>AGENT A</b><b>AGENT B</b></div></div>
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.context{width:min(86%,490px);font:900 clamp(10px,max(3.7vmin,1vw),16px)/1 sans-serif;text-align:center}.facts,.agents{display:flex;gap:clamp(5px,1vmin,10px)}.facts span,.agents b{flex:1;padding:clamp(7px,1.8vmin,14px) 2px;border:1px solid var(--line);background:var(--surface);white-space:nowrap}.facts span{animation:feed 3s infinite}.facts span:nth-child(2){animation-delay:.3s}.facts span:nth-child(3){animation-delay:.6s}.hub{margin:clamp(9px,2vmin,17px) auto 0;width:78%;padding:clamp(11px,2.5vmin,20px);background:var(--fg);color:var(--bg);animation:hub 3s infinite}.flows{font-size:clamp(18px,4vmin,34px);color:var(--accent);white-space:pre}.agents b{border-color:var(--accent);animation:agent 3s infinite}.agents b:nth-child(2){animation-delay:.3s}@keyframes feed{0%,20%,100%{opacity:.45}40%,70%{opacity:1;border-color:var(--accent)}}@keyframes hub{0%,30%,100%{box-shadow:none}50%,75%{box-shadow:0 0 0 5px var(--accent)}}@keyframes agent{0%,50%,100%{background:var(--surface)}70%,85%{background:var(--accent);color:white}}
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Composable martech stack조합형 마테크 스택

Connect replaceable apps and agents around a shared data layer.

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Marketing AI readiness마케팅 AI 준비도

Check whether data, connections, rules, and measurement can support AI work.

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Cross-product marketing advisor제품 간 마케팅 어드바이저

Bring ad, analytics, and product signals into one advisory workflow.

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Marketing automation마케팅 자동화

Use customer actions to trigger the right message and next step.

Context as a service is an architectural direction: supply shared customer facts and business rules when agents need them instead of duplicating them in each tool. The 2026 State of Martech discusses it as an outlook, not an established standard.

In the demo, customer, product, and brand context flows from one hub to two agents. Shared definitions and permissions can reduce inconsistent actions.

That context still needs access controls and freshness rules. Bad context can spread to many agents at once.

When to use

Consider it when several AI tools need the same customer and product definitions.

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