A composable CDP connects needed capabilities around an existing warehouse instead of moving everything into one product. Teams choose collection, identity, and activation modules to fit their setup.
In the demo, three modules attach to a shared data core in sequence. In practice, account for integration cost, latency, and ownership.
More components may bring flexibility but also more operational work. Decide who detects and repairs failed connections.
When to use
Consider it when adding customer-data functions incrementally around a warehouse.