Customer data platform (CDP)

고객 데이터 플랫폼(CDP)

Unify customer data from many touchpoints and activate it across channels.

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html
<div class="cdp"><div class="sources"><span>WEB</span><span>APP</span><span>STORE</span></div><div class="arrows">↓ ↓ ↓</div><div class="core"><i></i><b>PROFILE</b><small>ONE CUSTOMER</small></div><div class="arrows">↙ ↓ ↘</div><div class="outputs"><span>EMAIL</span><span>ADS</span><span>APP</span></div></div>
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.cdp{width:min(90%,450px);display:grid;justify-items:center;gap:clamp(2px,1vmin,8px);font:900 clamp(10px,max(3.7vmin,1vw),16px)/1 sans-serif;letter-spacing:.06em}.sources,.outputs{width:100%;display:flex;justify-content:space-between;gap:6px}.sources span,.outputs span{flex:1;text-align:center;padding:clamp(6px,1.5vmin,13px);border:1px solid var(--line);background:var(--surface)}.sources span{animation:source 3s infinite}.sources span:nth-child(2){animation-delay:.4s}.sources span:nth-child(3){animation-delay:.8s}.arrows{color:var(--accent);font-size:clamp(15px,3.8vmin,32px);white-space:pre}.core{width:70%;min-height:clamp(36px,9vmin,75px);display:flex;align-items:center;justify-content:center;gap:8px;background:var(--fg);color:var(--bg);animation:core 3s infinite}.core i{width:clamp(16px,3vmin,27px);aspect-ratio:1;border:3px solid var(--accent);border-radius:50%}.core small{font-size:max(10px,1vw,.65em);color:var(--bg)}.outputs span{animation:output 3s steps(1) infinite}.outputs span:nth-child(2){animation-delay:.5s}.outputs span:nth-child(3){animation-delay:1s}@keyframes source{0%,20%,100%{transform:translateY(0)}35%{transform:translateY(5px);border-color:var(--accent)}}@keyframes core{0%,40%,100%{box-shadow:none}55%,75%{box-shadow:0 0 0 5px var(--accent)}}@keyframes output{0%,40%,100%{background:var(--surface);color:var(--fg)}45%,70%{background:var(--accent);color:white}}

A CDP collects customer data from scattered web, app, and store touchpoints, then connects it to profiles and segments. It creates a shared data layer between collection and activation.

In the demo, three signals converge on a profile and branch to channels. In practice, teams must define identity rules and which data can be used.

A CDP does not fix poor data or missing consent on its own. Design access permissions and deletion flows as well.

When to use

Consider it when disconnected channel data produces inconsistent audiences.

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