Identity resolution

고객 식별 연결

Connect anonymous visits and signed-in activity to one person.

···
html
<div class="idmap"><div class="ids"><div class="anon"><i>A</i><b>ANON VISIT</b></div><div class="known"><i>K</i><b>ACCOUNT</b></div></div><div class="event">SIGN IN → LINK</div><div class="person"><i>1</i><div><b>ONE PROFILE</b><small>VISIT + ACCOUNT</small></div></div></div>
css
.idmap{width:min(86%,430px);font:900 clamp(10px,max(3.7vmin,1vw),16px)/1.2 sans-serif}.ids{display:flex;gap:clamp(8px,2vmin,20px)}.ids>div{flex:1;display:flex;align-items:center;gap:6px;padding:clamp(7px,1.8vmin,16px);border:1px solid var(--line);background:var(--surface);white-space:nowrap}.ids i,.person i{display:grid;place-items:center;flex:none;width:clamp(17px,3.5vmin,30px);aspect-ratio:1;border-radius:50%;background:var(--accent);color:white;font-style:normal}.anon{animation:joinLeft 4s infinite}.known{animation:joinRight 4s infinite}.event{text-align:center;color:var(--accent);padding:clamp(12px,3vmin,25px) 0;letter-spacing:.1em;animation:flash 4s infinite}.person{display:flex;align-items:center;justify-content:center;gap:10px;background:var(--fg);color:var(--bg);padding:clamp(9px,2vmin,17px);opacity:.4;animation:merge 4s infinite}.person small{display:block;color:var(--bg);font-size:max(10px,1vw,.7em);margin-top:3px}@keyframes joinLeft{0%,40%,100%{transform:translateX(0)}65%,85%{transform:translateX(12%);border-color:var(--accent)}}@keyframes joinRight{0%,40%,100%{transform:translateX(0)}65%,85%{transform:translateX(-12%);border-color:var(--accent)}}@keyframes flash{0%,40%,100%{opacity:.5}55%,80%{opacity:1}}@keyframes merge{0%,50%,100%{opacity:.7}65%,90%{opacity:1}}

Identity resolution determines whether different identifiers refer to the same person. An anonymous cookie history can be linked to an account when a reliable sign-in signal appears.

In the demo, separate visit and account dots move under one profile after sign-in. A similar device or name alone is not enough to merge them.

A false merge distorts both personalization and measurement. Separate deterministic from inferred links, and keep consent and unlinking rules clear.

When to use

Use it to understand a journey from anonymous browsing through sign-in.

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