Audience activation

오디언스 활성화

Send a defined customer segment to the channels that can act on it.

···
html
<div class="aud"><header>SEGMENT <b>● ● ● ●</b></header><div class="spread"><i></i><i></i><i></i><i></i></div><div class="channels"><div>EMAIL <strong>● ●</strong></div><div>APP <strong>● ●</strong></div></div><small>ELIGIBLE → REACHABLE</small></div>
css
.aud{width:min(85%,450px);font:900 clamp(10px,max(3.7vmin,1vw),16px)/1.2 sans-serif}.aud header{display:flex;justify-content:space-between;align-items:center;background:var(--fg);color:var(--bg);padding:clamp(10px,2vmin,18px)}.aud header b{color:var(--accent);letter-spacing:.15em}.spread{height:clamp(40px,10vmin,75px);display:flex;justify-content:space-around;position:relative}.spread:before{content:'';position:absolute;top:0;left:50%;width:2px;height:40%;background:var(--accent)}.spread i{width:clamp(7px,1.4vmin,12px);height:clamp(7px,1.4vmin,12px);border-radius:50%;background:var(--accent);margin-top:4px;animation:drop 3s infinite}.spread i:nth-child(2){animation-delay:.2s}.spread i:nth-child(3){animation-delay:.4s}.spread i:nth-child(4){animation-delay:.6s}.channels{display:flex;gap:clamp(8px,2vmin,20px)}.channels div{flex:1;border:2px solid var(--accent);padding:clamp(9px,2vmin,18px);display:flex;justify-content:space-between;background:var(--surface)}.channels strong{color:var(--accent);animation:appear 3s infinite}.aud small{display:block;text-align:center;color:var(--muted);margin-top:clamp(8px,2vmin,16px)}@keyframes drop{0%{transform:translateY(0);opacity:0}20%{opacity:1}70%{transform:translateY(22px);opacity:1}100%{transform:translateY(22px);opacity:0}}@keyframes appear{0%,35%,100%{opacity:.25}60%,85%{opacity:1}}small{font-size:max(.833em,10px,1vw)}

Audience activation turns an analytical segment into a reachable audience. Eligible customers are synchronized to channel destinations.

In the demo, dots from a repeat-purchase segment split into email and app paths. Reachable counts can differ by channel because identifiers and consent differ.

Refresh the audience and apply exclusions so recent buyers stop seeing the same offer.

When to use

Use it when a segment found in analysis must drive a campaign.

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