Zero-copy activation uses results or governed references where source data lives instead of replicating whole customer tables into many tools. Implementations and actual data movement vary by product.
In the demo, the source table stays put while a channel audience connection refreshes. Inspect which identifiers and result fields still travel.
The label does not guarantee that no personal data moves. Verify the real boundary in technical and contractual documentation.
When to use
Use it to reduce duplication across channels, after checking what is still transmitted.