Marketing Atlas
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⚙ Marketing automation & AI

Multi-agent campaign

다중 에이전트 캠페인

Specialized AI agents pass a campaign draft through distinct roles.

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html
<div class="mac"><div class="mac-header"><span>CAMPAIGN GOAL</span><b id="mac-output">SELECT AUDIENCE</b></div><div class="mac-roles"><div><b>01</b>AUDIENCE</div><div><b>02</b>CREATIVE</div><div><b>03</b>REVIEW</div></div><div class="mac-result"><span>BRIEF</span><span>MESSAGE</span><span>CHECK</span></div></div>
css
:root{--font-sans:"Pretendard Variable",Pretendard,-apple-system,BlinkMacSystemFont,"Apple SD Gothic Neo","Segoe UI",sans-serif}.mac{width:min(91%,650px);font:800 clamp(13px,3.5vmin,16px)/1.2 var(--font-sans)}.mac-header{display:flex;justify-content:space-between;gap:8px;padding:clamp(8px,2vmin,17px);background:var(--fg);color:var(--bg)}.mac-header b{color:var(--bg)}.mac-roles{display:flex;gap:clamp(4px,1.5vmin,14px);margin:clamp(12px,3vmin,27px) 0}.mac-roles div{flex:1;text-align:center;padding:clamp(13px,3vmin,27px) 2px;border:2px solid var(--line);background:var(--surface)}.mac-roles b{display:block;color:var(--accent);margin-bottom:5px}.mac-roles div.on{border-color:var(--accent);box-shadow:4px 4px 0 var(--accent)}.mac-result{display:flex;gap:5px}.mac-result span{flex:1;text-align:center;padding:clamp(5px,1.5vmin,11px);border:1px solid var(--line);opacity:.35}.mac-result span.ready{opacity:1;background:var(--accent);border-color:var(--accent);color:white}
js
const roles=[...document.querySelectorAll('.mac-roles div')],results=[...document.querySelectorAll('.mac-result span')],labels=['SELECT AUDIENCE','DRAFT MESSAGE','CHECK CLAIMS'];let step=0;function draw(){document.querySelector('#mac-output').textContent=labels[step];roles.forEach((node,index)=>node.classList.toggle('on',index===step));results.forEach((node,index)=>node.classList.toggle('ready',index<=step))}draw();setInterval(()=>{step=(step+1)%3;draw()},1300);
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AI marketing agentAI 마케팅 에이전트

Turn a goal and context into a planned set of campaign actions.

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Human-in-the-loop approval사람 검토 승인

Pause AI-generated actions at a gate until a person approves them.

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Agentic journey orchestration에이전트형 여정 조율

Rechoose the next message and channel as fresh customer signals arrive.

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Brand rule agent브랜드 규칙 에이전트

Check generated copy against voice, prohibited claims, and evidence rules.

A multi-agent campaign links focused roles such as research, audience design, copywriting, and review instead of asking one AI system to do everything. In 2026, products also began sharing customer context between service and marketing agents.

The demo passes a goal through AUDIENCE, CREATIVE, and REVIEW roles, accumulating outputs. Clear inputs and handoffs help catch an early error before it spreads downstream.

Specialization does not guarantee accuracy. Manage data access, evidence, and final human approval separately.

When to use

Use it when campaign preparation has distinct specialist steps and review points.

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