SKU-level optimization distinguishes each item's demand sensitivity, alternatives and role in a range. A blanket increase can sharply reduce units for a sensitive item.
The demo compares a uniform 10% rise with tailored changes across two illustrative products. Estimated units and combined profit move with price.
NIQ's 2026 analysis describes elasticity differences within a portfolio. The demo response function is illustrative; real pricing needs observed data.
When to use
Use when repricing a range, after measuring demand and substitution by item.