Marketing Atlas
한국어
₩ Pricing & promotion

Freemium pricing

프리미엄 무료 모델

Offer a useful free tier and convert some users to paid.

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html
<div class="free"><div class="flow" id="flow"></div><div class="labels"><span>FREE ZONE</span><span>UPGRADE ZONE</span></div><label>FREE LIMIT <b id="lim">5</b><input id="limit" type="range" min="2" max="10" value="5"></label><div class="note" id="note">3 users reach the upgrade point</div></div>
css
.free{width:min(92%,580px);font:900 clamp(10px,max(2vmin,1vw),14px)/1.2 sans-serif}.flow{display:flex;gap:3px;height:clamp(64px,20vmin,128px);align-items:end}.flow i{flex:1;background:var(--accent);height:55%;transition:.3s}.flow i.paid{background:var(--accent-2);height:85%}.labels{display:flex;justify-content:space-between;margin-top:8px;color:var(--muted)}label{display:block;margin-top:clamp(12px,3vmin,20px)}label b{float:right;color:var(--accent)}input{display:block;width:100%;accent-color:var(--accent)}.note{text-align:center;background:var(--surface);border:1px solid var(--line);padding:8px}@media(min-width:700px){body>:first-child{transform:scale(1.25);transform-origin:center}}
js
const use=[1,2,3,4,5,6,7,8,9,10,11,12],box=document.querySelector('#flow');box.innerHTML=use.map(()=>'<i></i>').join('');const r=document.querySelector('#limit');function draw(){const lim=+r.value;document.querySelector('#lim').textContent=lim;document.querySelectorAll('#flow i').forEach((e,i)=>e.classList.toggle('paid',use[i]>lim));document.querySelector('#note').textContent=(use.filter(n=>n>lim).length)+' users reach the upgrade point'}r.oninput=draw;draw();setTimeout(()=>{r.value=8;draw()},650);setTimeout(()=>{r.value=5;draw()},2600);
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Good–better–best pricing3단계 가격표

Package features into three tiers so customers can compare clear choices.

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Freemium conversion path무료 이용자의 유료 전환 경로

Follow the path from a free first experience to a useful paid upgrade.

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Promotional discount프로모션 할인

When a discount lifts volume, check the contribution that remains.

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Promotion lift프로모션 증분 효과

Separate extra sales from those that would have happened anyway.

Freemium pricing opens a useful basic experience for free, then charges for more capacity or features. The free tier must let people experience real value.

Move the free limit in the demo to shift the range available without payment and the point where an upgrade is needed. A very low limit blocks learning; a very high one weakens the reason to upgrade.

Measure support cost alongside conversion. Abrupt limit cuts can damage trust.

When to use

Use when users can discover value on their own and incremental usage costs are understood.

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