Right-sized packaging

생활 규모 맞춤 용량

Match pack size to what a household can use, not unit price alone.

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html
<div class="right"><div class="pair"><div><strong>SMALL</strong><div class="cells" id="small"></div><b>400 g · $5</b></div><div><strong>LARGE</strong><div class="cells" id="large"></div><b>800 g · $8</b></div></div><label>WEEKLY USE <b id="use">300 g</b><input id="weekly" type="range" min="200" max="800" step="100" value="300"></label><p id="waste">SMALL: 100 g left · LARGE: 500 g left</p></div>
css
.right{width:min(92%,560px);font:900 clamp(10px,max(1.9vmin,1vw),14px)/1.2 sans-serif}.pair{display:flex;gap:8px}.pair>div{flex:1;background:var(--surface);border:2px solid var(--line);padding:clamp(7px,2vmin,14px)}.pair strong{display:block}.pair b{display:block;margin-top:6px;color:var(--muted)}.cells{display:flex;gap:3px;margin-top:7px;height:clamp(38px,12vmin,70px)}.cells i{flex:1;background:var(--accent);transition:.3s}.cells i.left{background:var(--line)}label{display:block;margin-top:clamp(10px,3vmin,20px)}label b{float:right;color:var(--accent)}input{display:block;width:100%;accent-color:var(--accent)}p{margin:6px 0 0;background:var(--accent-2);color:#211b19;padding:6px;text-align:center}@media(min-width:700px){body>:first-child{transform:scale(1.25);transform-origin:center}}
js
document.querySelector('#small').innerHTML='<i></i>'.repeat(4);document.querySelector('#large').innerHTML='<i></i>'.repeat(8);const r=document.querySelector('#weekly');function draw(){const use=+r.value;document.querySelector('#use').textContent=use+' g';for(const [id,n] of [['small',4],['large',8]])document.querySelectorAll('#'+id+' i').forEach((e,i)=>e.classList.toggle('left',i>=Math.min(n,use/100)));document.querySelector('#waste').textContent='SMALL: '+Math.max(0,400-use)+' g left · LARGE: '+Math.max(0,800-use)+' g left'}r.oninput=draw;draw();setTimeout(()=>{r.value=700;draw()},650);setTimeout(()=>{r.value=300;draw()},2600);

Right-sized packaging fits a pack to a household's consumption pace. A large pack may have a lower unit price yet deliver less value if some expires unused.

Adjust weekly consumption in the demo to see how much of a small or large pack remains. The bigger pack is not always the more economical choice.

NIQ discusses changing household size and shopping missions in 2026 pack design. Demo consumption and prices are illustrative; spoilage differs by product.

When to use

Use for small-pack launches or bulk offers while checking consumption and shelf life.

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