GMV Max

GMV 맥스

Optimize shop-level sales using eligible video, affiliate, and paid creative together.

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html
<div class="budget"><div class="head">SHOP GOAL <strong>ROI TARGET</strong></div><div class="source"><span>VIDEO</span><i id="b1"></i><b id="n1">40%</b></div><div class="source"><span>AFFILIATE</span><i id="b2"></i><b id="n2">30%</b></div><div class="source"><span>PAID AD</span><i id="b3"></i><b id="n3">30%</b></div><div class="foot" id="foot">RESPONSE SIGNAL → REALLOCATE</div></div>
css
.budget{width:min(88%,490px);font:900 clamp(10px,max(1.5vmin,1vw),13px)/1.2 sans-serif}.head{display:flex;justify-content:space-between;gap:8px;background:var(--fg);color:var(--bg);padding:clamp(8px,1.5vmin,14px)}.head strong{color:var(--bg)}.source{display:flex;align-items:center;gap:clamp(5px,1.5vmin,14px);margin:clamp(8px,2vmin,17px) 0}.source span{width:22%}.source i{display:block;height:clamp(12px,3vmin,25px);background:var(--accent);width:40%;transition:width .7s}.source:nth-of-type(3) i{background:var(--accent-3)}.source:nth-of-type(4) i{background:var(--muted)}.source b{margin-left:auto}.foot{border-top:1px solid var(--line);padding-top:clamp(6px,1.5vmin,13px);color:var(--accent);text-align:right;font-size:clamp(10px,max(1.2vmin,1vw),12px)}
js
const bars=[1,2,3].map(i=>document.querySelector('#b'+i)),nums=[1,2,3].map(i=>document.querySelector('#n'+i));const plans=[[40,30,30],[25,50,25],[35,40,25]];let step=0;function render(){plans[step].forEach((value,i)=>{bars[i].style.width=value+'%';nums[i].textContent=value+'%'})}setTimeout(()=>{step=1;render()},650);setInterval(()=>{step=(step+1)%plans.length;render()},3000);

GMV Max is a TikTok Shop automation solution that uses eligible organic videos, paid ads, and affiliate posts toward shop-level sales and ROI goals.

The demo redistributes an illustrative budget across three creative sources as response changes. Gross merchandise value is not profit; include ad spend, coupons, and affiliate costs in evaluation.

When to use

Consider it when optimizing multiple creative sources around overall TikTok Shop performance.

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