Off-site retail media extends retailer-connected advertising beyond the retailer's own properties to display, social, video, and related surfaces. IAB Europe's 2025 buyer survey observed growing off-site investment.
The demo routes a shopping signal to an external placement and back to sales measurement. Check data permissions, privacy terms, and the difference between exposure and incremental buying.
When to use
Use it to reach relevant audiences off the retailer's site using permitted shopping signals.