Direct Offers for shopping

구매 의도별 직접 혜택

A pilot ad format that presents relevant deals when a shopper is close to deciding.

···
html
<div class="offers"><div class="question" id="question">BROWSING / GOOD DESK LAMPS?</div><div class="answer">ARC TASK LIGHT <b>$39</b></div><div class="deal" id="deal"><small>SPONSORED DEAL</small><strong>10% OFF</strong><span>ELIGIBLE PURCHASE</span></div></div>
css
.offers{width:min(88%,460px);font:900 clamp(10px,max(1.6vmin,1vw),14px)/1.2 sans-serif}.question{background:var(--fg);color:var(--bg);padding:clamp(8px,2vmin,17px)}.answer{padding:clamp(12px,2.5vmin,23px);border:1px solid var(--line);display:flex;justify-content:space-between;gap:6px;background:var(--surface)}.deal{display:flex;align-items:center;gap:clamp(6px,1.5vmin,14px);padding:clamp(9px,2vmin,18px);background:var(--accent);color:white;transition:.35s}.deal small{font-size:clamp(10px,max(1.1vmin,1vw),12px)}.deal strong{font-size:clamp(16px,3.5vmin,30px)}.deal span{margin-left:auto;text-align:right;font-size:clamp(10px,max(1.1vmin,1vw),12px)}.deal.hide{opacity:.15;transform:scaleY(.6);transform-origin:top}
js
const q=document.querySelector('#question'),deal=document.querySelector('#deal');let intent=false;function render(){q.textContent=intent?'READY TO BUY / COMPACT LAMP UNDER $50':'BROWSING / GOOD DESK LAMPS?';deal.classList.toggle('hide',!intent)}render();setTimeout(()=>{intent=true;render()},650);setInterval(()=>{intent=!intent;render()},3500);

Google Direct Offers is a pilot that can show special discounts in AI Mode for shoppers nearer a purchase decision. It does not imply a deal appears for every exploratory question.

The demo hides a deal during broad browsing and reveals it when buying criteria become specific. Label the ad clearly and verify that the reference price and terms match the item.

When to use

Consider it when a relevant offer can help a high-intent shopper decide.

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