Events from unfamiliar hostnames can contaminate an analytics property. An allowlist includes only events from approved domains.
In the demo, an approved visit passes the gate while another hostname is blocked. GA4 announced hostname Include filters in September 2026.
Review legitimate subdomains, checkout, and preview hosts before applying a filter. GA4 notes that these filters do not apply to Measurement Protocol events.
When to use
Use it when spam or unauthorized hostnames pollute reports.