Consent-aware measurement passes a user's cookie and identifier choices to tags. Denied consent must change storage and transmission according to the implementation mode.
Toggle the demo to open or close the identifiable data path. Google's basic mode blocks tags after denial; advanced mode may send limited cookieless measurement signals.
Server-side tagging does not bypass consent. Verify the banner, web container, and server container carry consistent settings.
When to use
Use it to align consent-banner choices with analytics and ad-tag behavior.