An event is one measurable action such as a visit, product view, sign-up, or purchase. Define useful properties such as time, placement, and campaign alongside its name.
The demo adds actions to a timeline and updates totals by event type. Inconsistent names for the same action fragment reports.
Start the tracking plan with decisions you need to make. Avoid unnecessary personal data and verify both duplicate and missing events in the real journey.
When to use
Use it before funnel or campaign reporting to define action names and property rules.