A conversion event is an action chosen to represent a business goal. Sign-up and purchase can both be events, but selecting one changes the report.
Switch the goal in the demo to recalculate conversions and rates among the same 100 visitors. Separate stage goals help distinguish traffic quality from final outcomes.
State whether the denominator is visitors, users, or sessions. Duplicate event delivery can inflate the numerator.
When to use
Use it to define campaign goals or compare conversion rates across stages.