Funnel exploration counts people progressing through a defined sequence from visit to purchase. Drop-off interpretation depends on the denominator chosen at each step.
The demo unfolds an example where 100 visit, 62 view a product, 25 add to cart, and 8 purchase. Investigate the sharpest decline first.
Stage counts alone cannot explain why people leave. Segment by source, device, or new versus returning users and pair the chart with journey observation.
When to use
Use it to prioritize a step in a sign-up or checkout journey.