Source group normalization

소스 그룹 정규화

Unify inconsistent source names into one reporting group.

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html
<div class="norm"><div class="head">RAW SOURCES <b>→</b> SOURCE GROUP</div><div class="flow"><div class="raw"><span>news_mail</span><span>Newsletter</span><span>email-news</span></div><div class="arrow">→</div><div class="unified"><strong>EMAIL</strong><div class="bar" id="bar"></div><small id="count">1 SOURCE</small></div></div></div>
css
.norm{width:min(86%,580px);font:850 clamp(10px,max(2vmin,1vw),14px)/1.2 sans-serif}.head{border-bottom:2px solid var(--fg);padding-bottom:8px;letter-spacing:.06em}.head b{color:var(--accent);margin:0 6px}.flow{display:grid;grid-template-columns:1fr auto 1.2fr;gap:clamp(9px,2vmin,22px);align-items:center;margin-top:clamp(12px,3vmin,27px)}.raw{display:grid;gap:clamp(5px,1.3vmin,10px)}.raw span{padding:clamp(5px,1.5vmin,10px);border:1px solid var(--line);background:var(--surface);transition:opacity .4s,color .4s}.raw span.on{color:var(--accent);border-color:var(--accent)}.arrow{font-size:clamp(25px,7vmin,54px);color:var(--accent)}.unified{border-left:2px solid var(--fg);padding-left:clamp(8px,2vmin,17px)}.unified strong{font-size:clamp(18px,4vmin,32px)}.bar{height:clamp(13px,3vmin,24px);width:30%;background:var(--accent);margin:clamp(8px,2vmin,15px) 0;transition:width .5s}.unified small{color:var(--muted);font-size:clamp(10px,max(1.7vmin,1vw),12px)}
js
let n=1;const items=[...document.querySelectorAll('.raw span')];function draw(){items.forEach((x,i)=>x.classList.toggle('on',i<n));document.querySelector('#bar').style.width=n*30+'%';document.querySelector('#count').textContent=n+' RAW SOURCES'}draw();setInterval(()=>{n=n%3+1;draw()},800);

When the same traffic source arrives under several spellings, its performance is fragmented. Source normalization maps raw values to a shared reporting group.

The demo merges three illustrative spellings into one source bar. In 2026, GA4 introduced a Source Group field to consolidate common platform variants.

Changing mapping rules can affect comparisons with old reports. Preserve raw values and document the grouping logic.

When to use

Use it when teams or tools produce inconsistent UTM source names.

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