Marketing Atlas
한국어
▥ Analytics & attribution

Channel grouping

채널 그룹

Use source and medium rules to group visits into reporting channels.

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html
<div class="chg"><div class="chg-head">SOURCE + MEDIUM <button id="chg-rule">PAID → SOCIAL</button></div><div class="chg-list"><div><span>search / organic</span><b>ORGANIC SEARCH</b></div><div><span>digest / email</span><b>EMAIL</b></div><div class="chg-focus"><span>feed / paid</span><b id="chg-paid">PAID SOCIAL</b></div></div><div class="chg-foot">3 VISITS IN · 3 VISITS CLASSIFIED</div></div>
css
.chg{width:min(87%,580px);font:850 clamp(10px,max(2vmin,1vw),14px)/1.2 sans-serif}.chg-head{display:flex;justify-content:space-between;align-items:center;gap:5px;border-bottom:2px solid var(--fg);padding-bottom:8px}.chg button{border:1px solid var(--fg);background:var(--fg);color:var(--bg);font:inherit;padding:5px 7px;cursor:pointer}.chg-list{display:grid;gap:clamp(5px,1.5vmin,10px);margin:clamp(12px,4vmin,26px) 0}.chg-list>div{display:grid;grid-template-columns:1fr 1fr;gap:6px;align-items:center;border-bottom:1px solid var(--line);padding:clamp(5px,1.6vmin,10px) 4px}.chg-list span{color:var(--muted)}.chg-list b{text-align:right;color:var(--accent)}.chg-focus{background:color-mix(in srgb,var(--accent) 10%,var(--surface))}.chg-foot{border-top:1px solid var(--line);padding-top:7px;color:var(--muted);font-size:clamp(10px,max(1.6vmin,1vw),12px)}
js
let split=true;function draw(){document.querySelector('#chg-paid').textContent=split?'PAID SOCIAL':'SOCIAL';document.querySelector('#chg-rule').textContent=split?'PAID → SOCIAL':'PAID → MIXED'}draw();const timer=setInterval(()=>{split=!split;draw()},1750);document.querySelector('#chg-rule').onclick=()=>{clearInterval(timer);split=!split;draw()};
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UTM parametersUTM 매개변수

Label a link with source, medium, and campaign to classify traffic.

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Source group normalization소스 그룹 정규화

Unify inconsistent source names into one reporting group.

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AI assistant traffic channelAI 어시스턴트 유입 채널

Separate visits arriving through links in AI assistant answers.

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Path exploration경로 탐색

See which actions follow a starting event and how often each branch occurs.

A channel group uses source and medium rules to place individual visits into broader reporting categories. Organic search, paid social, and email become comparable groups under a shared definition.

The demo routes the same three visits through channel rules. Changing the paid-social rule moves a visit between report buckets without changing the underlying visit count.

Record rule changes before comparing reports across periods. Classification describes traffic type; it does not prove causal contribution.

When to use

Use it when many traffic sources need a consistent channel-level report.

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