Peak-end rule in marketing

<div class="journey"><div class="head">EXPERIENCE OVER TIME <b id="ending">STRONG END</b></div><svg viewBox="0 0 400 150" preserveAspectRatio="none"><polyline points="10,100 90,92 170,30 250,98 325,86 390,32" id="line"/><circle cx="170" cy="30" r="7"/><circle cx="390" cy="32" r="7" id="last"/></svg><div class="labels"><span>START</span><span>PEAK</span><span>END</span></div></div>

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