Present bias is a tendency to give relatively more weight to immediate rewards than delayed ones. The timing of a discount, credit, or trial benefit can change how an offer feels.
The demo moves a choice marker as the wait for a larger reward grows. Its rewards are fictional and do not estimate anyone's actual discount rate.
When highlighting an immediate reward, keep long-term costs and renewal terms visible. Preferences about delay vary by customer and context.
When to use
Use it to compare the timing of immediate and delayed benefits.