The decoy effect occurs when a third option that is clearly worse than one existing option changes the comparison between two originals. A similarly priced option with fewer benefits can make its neighbor stand out.
The demo adds and removes plan C beside unchanged plans A and B. It shows a comparison structure without inventing choice shares or conversion rates.
Do not fabricate an unavailable plan merely for contrast. Every plan must be real, with accurate terms and a complete display of prices and benefits.
When to use
Use it to audit whether a third plan distorts a plan comparison.