The endowment effect is a tendency to value an item differently after taking ownership. A trial can let customers evaluate something they already use, as well as learn its features.
The demo moves the same item from before ownership into use, while an illustrative valuation marker changes. Its numbers are fictional and do not claim a measured effect or market price.
Do not turn auto-billing or data loss at trial end into pressure tactics. Explain the trial scope, end date, and cancellation path clearly.
When to use
Use it when designing trials or samples, alongside clear exit terms.