Endowment effect

보유 효과

Owning something can change the price at which a person would give it up.

···
html
<div class="owned"><div class="product">FIELD KIT<div class="mark">F</div></div><div class="axis"><span>BEFORE</span><div class="track"><i id="marker"></i></div><span>IN USE</span></div><div class="value">VALUE MARKER <b id="val">$40</b></div></div>
css
@media(min-width:700px){body>div{transform:scale(1.45)}}.owned{display:flex;align-items:center;gap:clamp(12px,5vmin,42px);width:min(90%,590px);font:800 clamp(10px,max(1.8vmin,1vw),14px)/1.2 sans-serif}.product{width:clamp(84px,26vmin,200px);height:clamp(84px,26vmin,200px);background:var(--accent-2);color:#211b19;border:2px solid #211b19;box-shadow:6px 6px 0 var(--accent);padding:clamp(7px,2vmin,16px);flex:none;letter-spacing:.07em}.mark{font:900 clamp(34px,11vmin,90px)/1 sans-serif;text-align:center}.axis{flex:1;min-width:0;display:flex;flex-direction:column;gap:clamp(8px,2vmin,14px)}.axis span:last-child{text-align:right}.track{height:5px;background:var(--line);position:relative}.track i{position:absolute;top:-8px;left:0;width:20px;height:20px;border-radius:50%;background:var(--accent);transition:left .6s}.track i.right{left:calc(100% - 20px)}.value{position:absolute;bottom:clamp(7px,3vmin,22px);right:clamp(12px,5vmin,46px);color:var(--muted)}.value b{color:var(--accent)}
js
const marker=document.querySelector('#marker');const value=document.querySelector('#val');let own=false;function update(){marker.classList.toggle('right',own);value.textContent=own?'$65':'$40'}update();setInterval(()=>{own=!own;update()},1500);

The endowment effect is a tendency to value an item differently after taking ownership. A trial can let customers evaluate something they already use, as well as learn its features.

The demo moves the same item from before ownership into use, while an illustrative valuation marker changes. Its numbers are fictional and do not claim a measured effect or market price.

Do not turn auto-billing or data loss at trial end into pressure tactics. Explain the trial scope, end date, and cancellation path clearly.

When to use

Use it when designing trials or samples, alongside clear exit terms.

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