Cognitive load in buying

<div class="load"><div class="label" id="loadLabel">SCATTERED DETAILS</div><div class="bits"><i>PRICE</i><i>DELIVERY</i><i>SIZE</i><i>TERMS</i><i>SUPPORT</i><i>EXTRAS</i></div><div class="arrow">↓</div><div class="core"><b>PRICE</b><b>FIT</b><b>TERMS</b></div></div>

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