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◎ Consumer psychology

Mere-exposure effect

단순 노출 효과

Repeated encounters can make an unfamiliar item feel more familiar.

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Marketing fatigue마케팅 피로

Repetition, poor timing, and irrelevant offers make messages easier to ignore.

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Cognitive load in buying구매 결정의 인지 부하

Too many details and exceptions make relevant differences harder to compare.

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Choice overload선택 과부하

Too many unclear options can make a decision harder to complete.

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Peak-end rule in marketing절정·대미 법칙

The strongest moment and ending can shape how an experience is remembered.

The mere-exposure effect describes how repeated encounters may make an unfamiliar item feel more familiar. It is useful for explaining consistent brand cues and repetition.

In the demo, the same symbol appears in sequence while a familiarity curve rises quickly then levels off. This is a teaching model, not a forecast of campaign outcomes.

Repetition does not produce unlimited liking or sales. Assess fatigue and the usefulness of each exposure separately.

When to use

Use it when planning consistent brand assets and exposure cadence.

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