Predictive churn estimates the chance of future loss from signals such as fewer visits, longer purchase gaps, or support issues. A 2026 AI engagement guide connects these signals to retention journeys.
As activity falls in the demo, the risk gauge rises and an intervention point appears. A risk score is an estimate for prioritization, not a diagnosis.
Do not discount everyone with a high score. Use a control group to test whether the intervention actually prevents churn.
When to use
Use it to prioritize retention help before a customer actually leaves.