Frequency capping sets a maximum number of messages a customer can receive in a period. It helps when several campaigns could contact the same person.
The demo counts sends toward a weekly limit of three; a fourth request stops at the gate. A campaign-level count alone can miss messages from other journeys.
Distinguish essential service notices from promotions, and consider response and opt-out rates when setting the limit.
When to use
Use it when multiple journeys may send to the same customer.