A warehouse-activated audience joins customer data in a warehouse, computes eligibility there, and sends the result to a campaign tool. Twilio Segment describes activation with the warehouse as a source of truth.
The demo carries a changing query result through a sync step into a CRM audience. Where eligibility is computed and how fresh the delivered audience is matter as much as the segment rule.
Mismatched customer IDs can drop eligible people. Check consent and the last sync time before sending.
When to use
Use it when audience eligibility requires data joined across systems.