Conversion value bidding

전환가치 입찰

Prioritizes opportunities by expected conversion value, not conversion count alone.

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html
<div class="value-bid"><div class="head">SAME CHANCE · DIFFERENT VALUE</div><div class="option" id="a"><span>ORDER A</span><b id="av">$40</b><i></i></div><div class="option" id="b"><span>ORDER B</span><b id="bv">$80</b><i></i></div><div class="note" id="winner">PRIORITY → B</div></div>
css
.value-bid{width:min(88%,480px);font:700 clamp(10px,max(2vmin,1vw),16px)/1.2 sans-serif}.head{padding:6px 0;border-bottom:2px solid var(--fg);letter-spacing:.07em}.option{display:grid;grid-template-columns:1fr auto;gap:5px;background:var(--surface);border:2px solid var(--line);padding:clamp(7px,1.7vmin,14px);margin-top:clamp(6px,1.5vmin,12px);transition:.35s}.option b{font-size:clamp(15px,4vmin,28px)}.option i{grid-column:1/-1;height:clamp(6px,1.5vmin,10px);width:40%;background:var(--accent);transition:width .45s}.option.on{border-color:var(--accent);box-shadow:4px 4px 0 var(--accent-3)}.note{margin-top:clamp(7px,2vmin,15px);color:var(--accent);font-size:clamp(12px,3vmin,22px)}
js
let step=0;const cases=[[40,80],[90,60],[50,100]];function draw(){const [a,b]=cases[step++%3];document.querySelector('#av').textContent='$'+a;document.querySelector('#bv').textContent='$'+b;document.querySelector('#a i').style.width=a+'%';document.querySelector('#b i').style.width=b+'%';document.querySelector('#a').classList.toggle('on',a>b);document.querySelector('#b').classList.toggle('on',b>a);document.querySelector('#winner').textContent='PRIORITY → '+(a>b?'A':'B')}draw();setInterval(draw,1400);

Conversion value bidding uses the value of each outcome in an optimization goal instead of treating every purchase as one identical conversion. Revenue, margin, or a carefully defined customer value can be used.

The demo ranks two fictional opportunities with the same conversion probability as their order values change. Its figures illustrate expected value, not a platform's actual bid formula.

Missing or biased value data can steer automated bids in the wrong direction. Audit the value definition and data feed first.

When to use

Use it when orders have different values; verify that values reach the platform accurately.

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