Conversion value bidding uses the value of each outcome in an optimization goal instead of treating every purchase as one identical conversion. Revenue, margin, or a carefully defined customer value can be used.
The demo ranks two fictional opportunities with the same conversion probability as their order values change. Its figures illustrate expected value, not a platform's actual bid formula.
Missing or biased value data can steer automated bids in the wrong direction. Audit the value definition and data feed first.
When to use
Use it when orders have different values; verify that values reach the platform accurately.