An ad auction evaluates eligible ads whenever an impression opportunity arises. Bid, relevance, expected performance, and context can influence rank.
The demo changes a simple bid-and-quality illustration to show the order shift. It is not an implementation of any platform's auction formula.
Buying the top spot at any cost can be wasteful. Improve ad relevance and the destination experience alongside bids.
When to use
Use it when higher bids are not winning delivery; inspect ad quality as well.