CPC is ad spend divided by clicks. A higher bid can win more opportunities in an auction, but it can also change the price paid per click and total spend.
Raise the bid line in the demo to win more click dots and lengthen the spend bar. The dots and prices are illustrative simulation data.
Cheap clicks are not necessarily valuable. Review post-click conversion rate and CPA alongside CPC.
When to use
Use it to compare traffic costs by query or creative, then check conversion quality.